Your customers can spend discretionary dollars wherever they prefer, so staying top of mind is critical to marketing your bowling alley. With your own customized marketing app—powered by Boelter Blue—you can put targeted messages right in the palm of your customers’ hands.
Tease them with snack bar specials, or remind them that they’re just one visit away from fulfilling their rewards program. Promote a night out to let loose with friends, or family-friendly fun on a Sunday afternoon.
A staggering 70 percent of consumers prefer their favorite venues communicate with them via push notifications to their mobile device. So when they’re looking to create memories, Boelter Blue keeps your place top of mind.
Here are six ways we can help.
Give Your League Experience an Upgrade
Utilize a mobile app to communicate important messages to your league bowlers, make schedules easily accessible on their phones, and encourage them to spend more every week with specials and upgrades available through your app.
Roll Out Digital Bowling Rewards
Ditch expensive, confusing points programs and paper punch cards and give them an easy to use reward program right in their phones that never gets stale. Boelter Blue designs the perfect program for your bowling alley with complete control and visibility into who your customers are and how to reward them.
Create Demand for Parties & Events
The bowling business is competitive, make sure your loyal customers are thinking of you first to host their next birthday party or special event. Stay top of mind with an automated birthday program and special incentives for customers to book an event at your facility.
Drive Business During Summer
Always know how to reach your best customers and give them great reasons to visit you when their first thought is not necessarily bowling. Use your app to easily create and send limited time offers, for a boost in the summers or an afternoon happy hour.
Stop relying on printed materials & traditional advertising
Imagine always knowing who your best customers are and utilizing technology where you can communicate back and forth with the touch of a button. Launch new initiatives in minutes while converting and tracking new customers from traditional channels. Your customer’s phone becomes a one-stop shop where they can access menus, events, offers, loyalty and specials.
Attract and Capture New Customers Digitally
Launch campaigns that give new customers a compelling reason to try your bowling alley. Claim to have the best lanes in town? Offer a free game to new customers, post it on your social channels and website, then track the success as new customers come in with your app and have a great time. Then sit back and watch the combo of your great service and the app technology turn them from a first-time guest into a regular.
“I LOVE how I can reach our customers at the drop of a dime. I have it available in my hands at all times to tell them anything I want to tell them and I can do it all from the convenience of my cell phone and being a bar owner, that convenience is stellar.”
Jennine Paoli, Outside Inn
YOU POUR YOUR HEART AND SOUL INTO WHAT YOU DO; WE’LL HELP YOU GET THE WORD OUT.
Make it easy to reach customers anytime/anywhere—on their terms and by giving them what they want.
Schedule a 7-min demo now to see how it’s done.