Features

Boelter Blue Restaurant Marketing Logo

It’s about waking up and realizing your marketing is already done

Dan, you're going to want to bring the guys back for happy hour Wednesday

Turn Visitors into Regulars

Crafting inspired experiences take time. With your app, it takes just a moment to remind them.

Boelter Blue Features

SNAPshot Photo Push Messaging
SNAPshot Photo Push Messaging

Communicate all the things that make your restaurant the best through the power and simplicity of photos. Share with all of your customers at once or a targeted group.

Automated Drip Marketing
Automated Drip Marketing

Like a personal assistant, your app will send birthday wishes, offers, and alerts triggered by a customer’s activity, keeping you top of mind at just the right time.

Home Screen Engagement
Home Screen Engagement

From one prime location, customers can instantly view your current specials and events calendars, social media posts and VIP offers, as well as their loyalty program status. As the saying goes, location, location, location.

First-Time Guest (FTG) Automation
First-Time Guest (FTG) Automation

Use the Blue Napkin Experience to turn FTG’s into regulars using relevant offers designed to bring them back 3 times. After 3 visits, there’s a 70% chance they’ll return again and again.

REAL rewards loyalty system
REAL rewards loyalty system

Our REAL rewards system with custom short-term and seasonal offers lets you ditch expensive, confusing points programs and punch cards. Starbucks does it. Now you can too.

Social Media Integration
Social Media Integration

Pull your Facebook feed into your home screen and post YouTube videos directly from your app so customers can view, like and share your offers and specials with friends and family.

Systems Integration
Systems Integration

Embed your online ordering, delivery, reservations, menus, Google forms for applications, Google Street View and more right into your app via widgets. Keep doing what you’re doing, only better.

Results Dashboard
RESULTS DASHBOARD
See who’s redeeming offers, who your most loyal customers are and gather contact information.
Right-Time Right-Fit Flexibility
Right-Time Right-Fit Flexibility

Schedule updates and promotions to display in your app for specific occasions, or choose to push messages out on the fly from any device.

Get Out of the Weeds

Your app translates what's happening inside your 4 walls to customers' phones

What are the reasons customers love your restaurant and why do they come back? What makes your restaurant the best and how do you fit into the community? We make it easy to tell your story to customers, right where they are—on their phones. We turn your restaurant’s strengths into digital connections to appeal to more people, bring them back and competitively set you apart. → Here’s how we do it.

Why you want restaurant people helping you grow your restaurant

Marketing is one little—yet very important—piece of your day, and is often expensive and hard to track results. This is the very reason we designed Boelter Blue—for restaurants to make it affordable to attract and retain business, and to be easy, making it possible for you to get your time back. The secret sauce of Boelter Blue is the people behind the technology. We’ve worked busy Saturday night shifts with chaotic expo lines, written schedules and done inventory. What we do is fueled by real-world experience and proven restaurant marketing strategies.

Automate your marketing so you can focus on food and service

Technology should make your life easier. Boelter Blue delivers. We’ll put things your customers care about in your mobile app, so you can tell people about it. It’s that simple. Your app captures first-time guests at every touch point (social media, website, in-house, etc.). Sit back and let the Blue Napkin First-time Guest System bring customers in the door and back again, to turn them into regulars, by leading them through a VIP experience at your restaurant. Or take control yourself and deliver all the VIP content your fans can handle. Your app works ’round the clock to promote your restaurant, track results and free you to be as hands on or off as you like.

When they're thinking about food, make sure they're thinking about you

With new restaurants opening all the time, competing for customers is a constant pursuit. The challenge is staying top of mind and keeping your customers excited and interested in what you offer. Having a great burger, a great beer list or having the best atmosphere isn’t enough. With your mobile app powered by Boelter Blue, grab a piece of digital real estate on your customers’ device, with a built-in line of communication. Get in front of them with the right special, promotion or event at the right time. They only need to know why and when to visit.

Take control of reaching your customers

You no longer need to rely only on Facebook, Yelp or other advertisers to get your valuable messages to your customers. Take control and also communicate directly through your app. Execute your next big idea. Use your mobile app and get the results you want NOW.

Get access to the Boelter Blue Community

Post questions to other restaurant owners, share success stories and receive tips from the Boelter Blue team to grow your business and drive more traffic through the front door. Rely on Boelter as a trusted resource with 90+ years in the industry for expert restaurant and bar experience. We’re real people, here to help.